28 October 2015

LifeVantage and Protandim United Kingdom (UK)

LifeVantage United Kingdom

Protandim UKLifeVantage has officially announced at global convention in October 2015, the opening of LifeVantage into the United Kingdom.  The press release for this is found here:


The two markets announced are the United Kingdom and the Netherlands.

Currently there is no pricing, however all LifeVantage products have been approved in both markets for sale including the requirements by the Medicines & Healthcare products Regulatory Agency.  The market will have the same global compensation plan as other markets.

Protandim will be subject to VAT, and will be available to customers and distributors at the cost of about $40 USD.  I don’t know what the peg rate conversion will be.  If I had to guess, the wholesale price of Protandim will be around 27£ before any VAT or shipping costs.  Enrollment will be online via the LifeVantage UK website that is underway.

Please stay tuned to this page for news and details.  I will try to keep it updated with the latest information.  If you are working with a distributor already please continue to work with that individual, otherwise contact me for more information if you want to be involved.

25 November 2014

LifeVantage and Protandim Thailand


LifeVantage is opening in Thailand

LifeVantage is now open in Thailand as of March 25th 2015.

LifeVantage will conduct business under the corporation name of LifeVantage (Thailand) Company Limited”, and will be the 8th country launch in the 5 year network marketing history of LifeVantage.  LifeVantage is launching with the TrueScience product skin care system (based on Nrf2 technologies found in Protandim) with Protandim and Axio following in the months ahead after regulatory approval. If you are interested in participating, I encourage you to work with the person who introduced you, however you may contact me if you need a sponsor or want to work with an existing team on the ground in Thailand.  I’m already working in Thailand with experienced networkers and also in the markets of: Australia, Canada, Hong Kong the Philippines, and the USA and Mexico.

What is the Distributor Package Cost?

All product prices and commissions are based on the conversion between the Thai Baht at 35 (THB) to 1 (USD) or 1 LifeVantage (PV).  LifeVantage uses a peg rate (a fixed rate to convert points into THB so that prices in commissions and products remain stable over time. There are 3 distributor packages available, each with product amounts based on the packages.  The Vantage Pack is ฿ 24,390 before shipping.  The Freedom Pack is ฿ 12,240 before shipping, and a basic special pack (not available in other markets) is ฿ 4,635 before shipping.  Most of the package contents are product, see details see the enrollment form: http://th-en.lifevantage.com/wp-content/uploads/sites/11/2013/06/Thai-Order-Form-A3.pdf

Individual products can be purchased at the wholesale amounts shown here on the following form link above.

The compensation plan in English is shown here: http://th-en.lifevantage.com/wp-content/uploads/sites/11/2013/06/th-comp-plan-en-march2015.pdf

แผน รายได้ พบได้ที่นี่ http://th-th.lifevantage.com/wp-content/uploads/sites/10/2013/06/Compensation-Plan-20-3-2015.pdf

The Office?

The Thailand LifeVantage office is located at:

No. 33/4, The 9th Tower B, Units TNB01-03, 14 Flr., Rama 9 Road, Huaykwang District, Bangkok

The office is open to anybody, there are conference rooms to use, but you must make an appointment to schedule the room for your teams. If you have questions about LifeVantage in Thailand, please the person who has introduced you to LifeVantage Thailand.  If you do not have somebody to help you, please contact me.


The Official เว็บไซต์อย่างเป็นทางการ ของไทย Lifevantage: http://th-th.lifevantage.com/

The Official English Thailand LifeVantage website is http://th-en.lifevantage.com/

If you do NOT have an enroller, you may enroll here in English, ลงทะเบียน ที่นี่ ไทย.


Please reply with questions, I will keep this page updated over the next several months as news is announced.

TrueScience in Thai:

ABC News on Protandim in Thai (Note: Protandim is not for sale in Thailand):

12 August 2014

Me Too Products vs Popular Products

me_tooIn all areas of consumer goods with a variety of business channels from Retail, Online Sales to Direct Sales or Network Marketing, we find a variety of products.  In all categories, there are products that are alike, sharing in sets of other popular categories from coffee to candles. Then there are unique products, that nobody has yet or even products that are so cutting edge, they create their own category.  The question often asked is do companies do well when they have unique goods or is it better to have popular ones.

The term “Me Too” is often used to describe companies who sell non unique goods or services  These companies advertise their product as a “better version” of things people are already familiar with, and compete based on price or some spin on an existing product.  A great example is coffee.   You can buy coffee from the grocery store, fast food restaurants, large retailers and specialty coffee stores such as Starbucks or Seattle’s Best Coffee. Even direct sales companies like Organo Gold, GanoLife, SereniGy, Vemma and Javita all sell their own version of coffee.  They get into price wars, discussions of who’s is best, but they all seem to do reasonably well, or is it possible the most simply ride the coat tails of the successful. The list goes on and on.

Then you have companies like LifeVantage when creating Protandim.  As a Nrf2 activator they pioneered a whole new category of nutraceutical therapy.

So which is better?  Is it certainly easier to bring a new version of an existing and well known product, such as an essential oil, candle, coffee or maybe a service such as cell phones or weight loss programs?  Or is it better to lead into a new market with a unique invention.  Certainly there are challenges around being first to market.  Companies that introduce a new product like and category attract more skeptics, however the opportunity is much larger if those products or services prove and gain adoption in the market.

I suppose the ability for companies to bring a new product into an already saturated market will be based on price points of each and also how much money that company has to carve out a large share of the market.  For example, it might be difficult for a new coffee company to displace Starbucks. Companies that area leading in a new category must have the validation from third parties, and the right leadership or money to bring the message to the masses.  This can be difficult, but who wouldn’t want to be the first Coffee company or have the first Nrf2 technology.

Its an interesting discussion.  Personally I like the idea of uniqueness in products and services. I think the potential is much higher given enough time and the benefit of timing. However we’ll continue to see companies (likely in for the short term) create “me too” products just to get a piece of a pie… even if they’re not the ones creating that pie.

8 February 2014

LifeVantage Philippines and Protandim

philippines_flag_posters-r081880f7d88f4e85a6f39512f8d4e6c0_z0e_8byvr_512LifeVantage and Philippines with Protandim

In September of 2013, LifeVantage announced an pre-launch, in the Philippines. As of December 10th 2013, the company entered a soft-launch period, and has begun shipping distributor kits and customer packages into all areas of the Philippines. LifeVantage is operating under an NFR license, meaning, its products Protandim™ and TrueScience™ are shipped from the United States, sold directly to consumers to the Philippines, but are not allowed for resale until full on the ground sale status is obtained.  LifeVantage is paying commissions to distributors for product orders, and in the process of growing the market through a phased approach that will result in full on the ground sales in the months ahead.

About LifeVantage:

Founded in 2003, LifeVantage is headquartered in Salt Lake City, Utah, USA, and is a leader in the fight against oxidative stress. LifeVantage offers science-based, research-backed products and a business opportunity to improve the physical and financial health of every consumer. We want everyone to prosper and thrive, and we are committed to doing it in a way that brings a better quality of life to the world.

LifeVantage products were originally distributed through retail outlets across the nation but in 2009, to more effectively educate consumers about its products and as a way to bolster its sales, strategically transitioned into network marketing. We accomplish our goal of helping provide physical and financial prosperity for all in a fiscally responsible, profitable way that rewards and is in the best interests of all our constituents: product consumers, distributors, employees, shareholders, board members and future consumers, and other constituents as well. Despite a sluggish economy, LifeVantage has seen unprecedented growth.

The purpose of this page is to provide information to help answer questions.  Please work with the person who introduced you to LifeVantage to get started as a customer or a distributor.  If you have questions, please reply.

Commonly Asked Questions

How much does it Cost?

Distributors can enroll with a Vantage Pack for ₱37,500 one time.  This package includes 10 Protandim bottles, and 1 TrueScience Regimen (4 products) with the business materials and starter kit, there is also a 13 bottle Protandim only option. You also get a website and other training materials.   There is also a Freedom Pack option that is ₱11,600 that comes with 4 Protandim, but has limitations such as the distributor doesn’t earn the infinite fast start bonuses in the commission plan, so the Vantage Pack is a better option for most distributors looking to build a serious business.

Do you have a warehouse in Philippines?

Our shipping partners help LifeVantage to ship product as fast as possible.  There will be more options in the near future as LifeVantage expands in the market.

Do you have an office in the Philippines?

Not at this time, though the company is looking for options.  Remember we are just opening the market, and some markets will never have their own office.  The Philippines will likely have local support centers in the near future.

Is Protandim and TrueScience PFDA approved?

A formal announcement on the status is pending for October 2015. Protandim is also registered in several other markets, including Canada Health, Australia TGA, the USA FDA and other markets.

Is LifeVantage a binary system?

No, its a dynamically compressed unilevel.  This is a very good thing.  It means even with one leg, you get paid, and you get help from your upline, because they don’t have binary type weak legs.  Dynamic compression allows for you to earn royalty on all products sold in your business.  You have the flexibility to place people in any leg of your business, and you can have any number of legs you want.

What makes Protandim different than other products?

Simple: Peer reviewed research published in 3rd party medical and scientific journals.  In most cases the research was funded and conducted outside of LifeVantage.  Protandim is also a different solution to oxidative stress.  Rather than taking antioxidants, that likely cause harm, you’re telling the body to make its own antioxidants.  Protandim is a very a unique and validated product.  It is affordable, and has many patents to protect the formula.

What makes LifeVantage different than other MLM companies?

Transparency! As a public traded company on the Nasdaq stock exchange (LFVN) in the USA, the security and exchange commissions requires LifeVantage to publish their financials.  They’re also new, but experienced.  This way there is no experiment on the Philippines market.  LifeVantage is growing, and while they’re only in 8 countries, there are dozens more on the list.  This means the timing cannot be better.  Larger companies who have already expanded globally, have lost much of the timing and only rely on population growth, not in global expansion.  Some companies will never expand globally.

How do I change my order?

At anytime you can simply contact LifeVantage customer service by calling 02.395.3355

How are commissions paid?

Direct deposit to your bank account in the Philippines.

Can I sponsor distributors and customers in other countries?

Yes.  The USA, Canada, Mexico, Japan, Australia, Hong Kong and Thailand.  LifeVantage has a one global commissions structure, so as LifeVantage expands, you’re business can grow internationally under one plan.

Where can I learn more?

Please get with the person who introduced you, or find out more information on websites such as LifeVantage.com or AbcLiveIt.com or LvnMedia.com.

I read on the Internet Protandim and LifeVantage are scams?

Anybody can say anything they want on the Internet, but it doesn’t make it true.  It’s well understood these sources (who are not reliable) also not disclosing their real name and hide behind aliases.  This is a good sign that they’re not trustworthy.  In contrast, Protandim has been published in medical journals who’s authors have been disclosed, and who’s research have been reviewed and validated by their editors, doctor’s and attorney’s.  Also, because LifeVantage is traded on the Nasdaq, has been reviewed by several governments regulators and is conducting their business in the full light of regulatory review on a regular basis.  If you have specific questions, there are specific answers.

How do I enroll? That’s easy too. Watch this short video:

Please make sure you work with your enroller to get signed up.

Here are details on the new Freedom Pack

Do I need a credit card to enroll?

No, a credit card works, or any debit bank card, so long as it has the Visa or Master card logo on the card.  Several banks can issue such a debit card.  The Philippines also has a cash option, where you make a cash payment at Union Bank into the LifeVantage account.

Is there a monthly autoship requirement for distributors?

An optional autoship as low as ₱2,600 can be setup, changed or cancelled at anytime.  Commissions are based on points, and most distributors setup enough points on an autoship to qualify to maximize commissions.

How long does shipping take?

LifeVantage is using Johnny Air, shipments take anywhere from 7-10 business days.  There soon will be other shipping options in the Philippines.  Some areas take longer than others.


If you have comments or questions please reply or message me.

3 November 2013

LifeVantage Sponsor Salt Lake Real

LifeVantage Salt Lake Real

LifeVantage Salt Lake Real Soccer Sponsorship Jersey

Real Salt Lake (Professional Soccer) announced at the end of October 2013 a new partnered with LifeVantage Corporation with a 10 year,  30 million dollar jersey sponsorship that ranks among the most groundbreaking partnerships in Major League Soccer history. I’ve read through a few blogs and RSL fan forums, and I’m intrigued about the feedback I’ve seen.  While there are a few critics (as is typical), the news is very positive, and I’m glad to see RSL and LifeVantage engage in a relationship that will benefit them both.

LifeVantage is a Multi Level Network marketing company (often called MLM) or direct sales based out of Salt Lake City.  They are a memeber of the Direct Sales Association, and they’re open for business in the USA, Japan, Australia, Canada, Mexico and Hong Kong.  Their headquarters are actually close to the Rio Tinto Stadium, where a new building is being constructed adjacent to the existing leased office space.

LifeVantage’s flag ship product is called Protandim.  Protandim is an Nrf2 activator shown to reduce oxidative stress by an average of 40%.  Protandim has been featured on several news programs such as ABC Primetime back when Protandim was sold in retail stores. Since 2005, a couple dozen self funded studies have been initiated by major universities around the world, and today 15 have been completed, peer reviewed and published in scientific and medical journals.

LifeVantage is a public traded company (on the NASDAQ stock exchange).  Last year, LifeVantage was the 2nd fastest growing company in all of Utah, and the year previous was the 3rd fastest growing company in the state of Utah.  The transparency of LifeVantage’s financial position make it a stable relationship for RSL, and I suspect that attracted RSL, having a transparent local and successful company in for a long term commitment.

This sponsorship as I understand it, is $30 million over 10 years.  This contract is higher than the previous Xango contract.  It brings more money into the club, and will help keep Real Salt Lake moving toward their long term goals of being a champion recognized team.  The outgoing jersey sponsor Xango (another Utah based network marketing company) has also pulled out of other Wasatch front sponsorship’s, including Thanksgiving point in Lehi.  However, since Xango is privately held company, I can only speculate on their financial situation.

But LifeVantage has something unique.  A product that nobody has, validated by third parties and protected by several US and international patents.  The company as stated is Publicly traded, local to Salt Lake City, and is growing quickly among all company’s in the region, and the industry. However I get some people are not interested in the industry of Network Marketing.  I suppose its because its a business that anybody can participate in, but few people will do, just like anything in life: clubs, business or churches in the public eye, draw their skeptics as well.  Many will source their opinions from Internet tabloid content I suspect, but that’s true with just about anything on the Internet.

Admittedly, I’m biased on the partnership with LifeVantage, however being a Real Salt Lake fan, I see it as a win-win for both partners.  RSL gets funding they need, and LifeVantage pairs their public sponsorship with the levels of much larger companies such as Herbalife (a multi billion dollar MLM) that has been on Los Angeles Galaxy’s shirt since 2007.  This also puts LifeVantage into the same sponsorship circles as Volkswagan, Quaker Oats, XBox, Alaska Airlines and other brands who also sponsor in professional Soccer.

In the end, I think most fans will come to respect how LifeVantage professionally participates with the club.  And maybe at some point the players will realize what other professional teams are finding, Protandim is also a great supplement for athletes as well (see Baltimore Ravens and Protandim), and while I think the BSCG Certification means RSL players could use Protandim in their health regimen, I don’t think the engagement requires it.

See http://www.realsaltlake.com/news/2013/10/real-salt-lake-unveils-new-long-term-jersey-front-partnership-lifevantage for complete details.

For more information in Protandim see abcliveit.com or mylifevantage.com/lundgren for my distributor page. I’m also Utah based.

9 August 2012

Protandim at VCU Medical Center on Hypertension

Protandim Study #12 as we’re calling it, focuses on Protandim’s ability to reduce hypertension and what it can mean for human intervention in future studies. This is followup review from the previous VCU study published in the American Heart Association study, and adds:


Significance: Pathobiological mechanisms which contribute to pulmonary vasoconstriction, lung vascular remodeling and the development of right heart failure include the generation of reactive oxygen and nitrogen species and the response of lung vascular and cardiac cells to these molecules. We review the information regarding oxidant stress balanced by antioxidant mechanisms and the role of oxidants and antioxidants in hypoxic pulmonary hypertension and their potential role in an animal model of severe pulmonary arterial hypertension (PAH). Recent Advances: In human lung tissue from patients with idiopathic PAH we find reduced SOD activity and high expression of the oxidant stress markers nitrotyrosine and 8-OH-guanosine. In the Sugen 5416/chronic hypoxia model of PAH lung tissue expression of nitrotyrosine and hemeoxygenase 1 (HO-1) is substantial, while HO-1 expression in the failing right ventricle is decreased. This model, based on administration of the VEGF receptor blocker Sugen 5416 and chronic hypoxia (Su/Hx), reproduces many of the characteristic features of severe angioobliterative human PAH. Treatment of Su/Hx rats with ‘protandim,’ which Nrf-2-dependently upregulates the expression of genes encoding antioxidant enzymes, protects against right heart failure without affecting angioobliterative PAH. Critical Issues: In human severe PAH, patient survival is determined by the function of the stressed right ventricle; investigation of oxidative and nitrosative stresses and their potential contribution to right heart failure is necessary. Future Directions: Antioxidant therapeutic strategies may be of benefit in the setting of human severe PAH. Whether antioxidant strategies affect lung vascular remodeling and/or prevent right heart failure remains to be examined.

12 June 2012

Protandim and Human Coronary Artery Endothelial Cells

A new Protandim study conducted by the Department of Health and Exercise Science, Colorado State University, shows that Protandim when used in vitro with human cells that line the inside of coronary arteries are dramatically protected from cellular death caused by oxidative stress. The study shows that without Protandim 34% of cells “die” however when pretreatment with Protandim resulted in only 6% cell death. This study shows Protandim stimulates via Nrf2 the production of several key proteins and enzymes (in some cases twice as much or up to 7 times as much more) that fight free radical damage. This study shows Protandim can reduce endothelial cell oxidative stress and has potential to reduce associated vascular disease states.

ref: http://www.ncbi.nlm.nih.gov/pubmed/22685617

This is the 11th Study on Protandim that is waiting to be published, however the full text is found here at http://www.hindawi.com/journals/oximed/2012/132931/

Because Protandim is a dietary supplement, it is not meant to cure or prevent disease. This blog above simply states the findings from the research study.

This is the 11th Study on Protandim, released in June 2012

30 January 2012

Elevated TBARS is a strongly predictive of cardiovascular events

In resarch released some years ago, Serum levels of TBARS were strongly predictive of cardiovascular events in patients with stable CAD, independently of traditional risk factors and inflammatory markers. See: http://www.ncbi.nlm.nih.gov/pubmed/15542282

This means that Protandim proven to reduce TBARS, could be a very strong preventative measure against heart disease. This echo’s findings from the American Heart Association’s published article on Protandim back in 2009.

Is TBARS a valid measurement of oxidative stress? Yes. And it speaks volumes to the clinical effects of what Protandim can do.

1 September 2011

Protandim Canada

Protandim Canada

Protandim CanadaProtandim is available in Canada for customers and distributors.  You can purchase Protandim as a customer or setup a distributor account and build a LifeVantage business.  The cost of Protandim is the same for both customers or distributors at the wholesale price of CAD$44. Preferred Customers can save on shipping by setting up quarterly shipments instead of monthly orders, however, one-time orders can also be made for customers.

Because LifeVantage is a referral based business, if you are already working with a LifeVantage distributor, please contact them to purchase Protandim or enroll as a distributor. If you do not have a distributor to help you or if you need more information about how you can become involved in LifeVantage in Canada, I’m willing to assist you.  Please contact me or use the links on this page or the phone number below.

Protandim ships from the Canada warehouse, and takes about 5-8 business days.  LifeVantage also sells a topical skin care system (called TrueScience).  TrueScience  has Protandim in it, click this link to TrueScience for more information.  Our Canine Health product is not available in Canada yet (we’re waiting for government approval before we can sell it in Canada), but custom orders can be arranged.  Axio is also not available at this time in Canada yet.

For Local inquiries, please contact one of the following:

In the Vancouver or Victoria Island, please contact Dora or Pete by phone at 250-723-9372.

Edmonton or Calgary, please contact Marcel via email. or Marcel by phone at 780-788-9198.

Nova Scotia contact Christoph via email in Halifax.

For Chinese orders for Canada, contact Raymond 汉语.

Become a distributor in Canada?

Yes, we’re fully open with the correct listing and approval from government agencies. You will need a sponsor to enroll you.  If you need a sponsor, please send me a message via email. However, again, if you are currently working with an existing distributor please continue to work with that person.  My interest is helping the entire country, so please feel free to ask any questions.

How do you Buy Protandim in Canada Now?

There are three options to buy Protandim in Canada.  One is become a preferred customer, the other is to place a one time custom order, and the third is enroll as a distributor.  The prices for Protandim are nearly all the same, but there are different benefits or advantages to each.


Click here to buy protandim in Canada as a customer.  The video below will show you how to do this, and provide some tips to save on shipping costs.  If you have questions, send me an email.  We can customize your order anyway you want after you setup your account.  There is no extra cost or fees for a customer account.  You do not have to have a repeat order (called an autoship) unless you want to, and you can change this anytime (see the video).


For phone orders please call 866-460-9610 or send me a message via email.

For Local orders in Canada see the list above on this page, or call this number 866-460-9610, and I will connect you with a person close to you.  Most local distributors don’t stock extra Protandim, but I may be able to connect you to a local distributor who may have some.


If you want to setup a distributor account, to qualify to earn commissions on referrals, please follow this link.  Please contact me for specific information on what aspect of a distributor account you are most interested in.

Video HOW TO (Enroll as a Customer)


Is Protandim sold inside Canada?

Yes through an authorized distributor. The vast majority of sales of Protandim are mail order, and it doesn’t take long to arrive.  LifeVantage will be warehousing in Canada. Protandim is not allowed to be sold in retail stores, now or ever, you will have to purchase Protandim through an authorized distributor located in the United States or Canada.

When was Canada open for sale of LifeVantage Products?

Since June of 2013 we’ve been open to conduct business in Canada.

Can you upgrade to a distributor later?

Yes, login to your preferred customer website, and click the upgrade link on the far left. If you do not know how to do that, contact customer service by phone.


Preferred customers in Canada are also eligible to receive rebates (up to $120 per month) for referral enrollments for other preferred customers. A referral is when you refer another preferred customer. NOTE: In order to qualify you must be on a MONTHLY auto-ship, not every other month or quarterly. See the complete FAQ here: http://www.lifevantage.com/company/faqs/

Preferred Customer or Distributor?

While Preferred Customers can receive rebates, they cannot earn commissions.  Distributors can earn much more than $120 in rebate value, because Canada is just starting, the potential is extremely high for those who are interested in inviting others to learn about LifeVantage and Protandim.

Is Quebec Opening?

We’re not open in Quebec yet for distributors, but we are for customers.  LifeVantage is working on Quebec for distributors. Preferred Customers can enroll anywhere in the country.

Why is Quebec not open for Distributors?

LifeVantage needs to create French materials first.  Stay tuned for more details in the months ahead.

Is Protandim listed by Canada Health?

Yes, see this link: http://webprod3.hc-sc.gc.ca/lnhpd-bdpsnh/info.do?lang=eng&licence=80040726 (Natural Product Number 80040726)